Chocolate Crawl 2018 Recap


Just a bit more than a week before Valentine’s Day, Florence Main Street hosted our 4th Annual Chocolate Crawl! This year was just as great as the rest with delicious chocolate treats that were to die for and new businesses to visit as well as our returning favorites!

Tickets this year sold out 3 days before the event and even though it was cold out, we had a great crowd!  We saw so many new faces and heard a lot of positive feedback from the patrons.  Many of them said it was the best year yet!

On top of that, ticket holders enjoyed 15% off their purchases as well as a chocolate treat at participating businesses. Grier Insurance even gave away dinner for 2 at Ricatoni’s to one lucky winner!

This year’s chocolate treat winner was Cloth & Stone with their Chocolate Wine Cake!  Great job to the Cloth & Stone team, we heard crawlers raving about that treat and the store it was in all day.

A very close second was Miss Beth’s Tailoring and Alterations with their Oreo Bon Bons!  Miss Beth’s was a first time participant in the crawl this year and nearly clenched the victory, so congratulations to all involved; everyone seemed very impressed.  

A few honorable mentions this year were North Alabama Chiropractic’s Chocolate Covered Bacon, Jack O’ Lantern Farm’s Mocha Turnovers, and Printers and Stationer’s Mini Cannoli’s, but there were many more amazing treats as well that were very well made and well received.

We can’t thank the participants enough.  The bar had already been set high by the previous years and the ball was still knocked out of the park by each and every one of you!  

If you missed out this year, don’t worry; there’s always next year! If you love bacon, be on the lookout for our Bacon Fest in June that will include our annual Bacon Crawl!

Tailwagger Tuesday

When you buy a pint your pup gets free dog treats every Tuesday from 4:00pm – 9:00pm!

Take a Walk on the Historic Side of Florence

Local residents will have an opportunity to “Take a Walk on the Historic Side” by participating in the annual Walking Tours of Historic Florence April 1 – 29. Florence/Lauderdale Tourism hosts the walking tours as a way to promote our historic sites, neighborhoods and unique architecture. A Tour of a different historic location will be featured each Saturday and will be guided by local historians. This year, a new tour of the iconic Larimore Home has been added to the list of previous favorite tour destinations. The tours begin at 10:00 a.m., are free to the public and will last approximately 1 to 1 1/2 hours.

April 1 – North Court & Seminary – North Court & Seminary Streets tour will begin at 10:00 a.m. at Roger’s Hall or Courtview on the UNA campus. It features Rogers Hall, Coby Hall, the Governor O’Neal Home, Connor Place, Wakefield, the Robert Dean Martin Home, the Medical Arts Building, Pope’s Tavern, two Sears & Roebuck houses and many other homes. The tour begins at Roger’s Hall, the North end of Court Street at 10 a.m. Parking will be available on Court Street and at the UNA parking lot located at One Harrison Plaza. Tour Guide: Billy Warren.

Florence Restaurant Week 2016

For the last four weeks Florence Main Street has been collecting on-line and mail-in nominations from the community for their favorite charity to be on the Restaurant Week ballot.  After sorting over 750 nominations submitted between September 15-October 13, Florence Main Street finally has the top three most nominated charities and the two wild-card picks who will compete for the coveted $5,000 from our Presenting Sponsor, McDaniel Window & Door.

Last year, Presenting Sponsor Mike McDaniel awarded the $5,000 check to winning charity Shoals Sav-A-Life, and this year he is looking forward to making another charity very happy.


This year, we are thrilled to announce a second sponsor – Alabama Outdoors! During restaurant week be sure to go and visit Alabama Outdoors to see their fall inventory and cool specials. When you make a purchase show them your receipt from a participating downtown restaurant and they will donate 10 percent of your Alabama Outdoors purchase toward a check for the second place charity!  

In no particular order, the five charity finalists are: Room In The Inn, Salvation Army, Heart of Alabama Save Rescue Adopt, Meals on Wheels and Sidney’s Safe Foundation.  All five charities will be competing for the communities’ vote during Florence Restaurant Week, October 21st – October 30th. Whether you buy a cup of coffee from Rivertown or have dinner at Odette, every purchase will come with a ballot for the opportunity to vote for the charity of your choice.

Join Florence Main Street for our preview of Florence Restaurant Week during the Taste of Downtown event on Tuesday, Oct. 18th at Singin’ River Brewing Company! Get to know the nominated charities you will be voting for from 6:00 pm – 8:00 pm, while tasting samples of dishes prepared by all participating restaurants. Admission: $10 in advance and $15 at the door (while supplies last). Tickets can be purchased online at and or at the Florence Main Street Office ~ 301 N Pine Street.

FLORENCE RESTAURANT WEEK IS OCTOBER 21st-30th. Please help us do good where it counts by voting for one of the five charities by dining at any of the participating downtown restaurants and shopping at Alabama Outdoors!

Participating Restaurants: On the Rocks, Pie Factory, Woodpecker Café, Wildwood Tavern, Rivertown Coffee, FloBama, 306 BBQ, Odette, Legends, Ricatoni’s Italian Grill, City Hardware, Singin River Brewing Co., and Rosie’s Mexican Cantina.
Florence Main Street is a non-profit 501(c)3 organization dedicated to working with business owners, community leaders, and residents toward the common goal of revitalizing Downtown Florence, culturally and economically. For more information about us or any of these efforts, please contact Florence Main Street at 256-760-9648 or


James Leg / Dirty Deep

Once more,
JAMES LEG will descend upon Florence, with his Grit and Greased Lightning style of Skin-of-your-Teeth Rock n’ Roll.
Along with the filthy, lonesome blues of Dirty Deep.

The Dirty Swagger / Bad Ethyl

We’re giving you a double header of 100% snarling Shoals based rock and roll with The Dirty Swagger and Bad Ethyl! Don’t miss this show, it’s gonna be a rockin’ good time!

COST: $5

Young Valley

We’re co-hosting a special night of music with an alt-country act out of Jackson Mississippi known as “Young Valley”; these guys have a hints of The Band and CSN&Y with a southern flare! Sure to be a great time- $3 cover, all are welcome!

Thursday Tappening

HAPPY IPA DAY!!! To celebrate grab a pint of our West Coast IPA tonight from 4:00pm – 9:00pm! #ipaday

West Coast IPA: This hop-driven IPA has pine, grapefruit, and other citrus notes with just the right amount of malt. Dry-hopped exclusively with Cascade, Our West Coast IPA pairs well with pizza, curry and good times.
7.1% ABV 53 IBUs

One Night in Vegas

Go back to the year 1970 and join Mike Adams as he portrays Elvis Presley in a Las Vegas style concert featuring the Band Replay

Tickets are on sale now at the Shoals Theatre Box Office- only $10

Daikaiju VS. Chieftain

Come out to Underground Art & Sound to watch Daikaiju and Chieftain battle it out with their music.

COST: $3