Florence Main Street is a non-profit organization designed to revitalize and maintain the historic downtown Florence area. Our mission is to bring attention to the unique character of the historical commercial district while promoting progressive marketing and retail management techniques. Florence Main Street focuses on four distinct areas that help us keep a successful and vital downtown: Organization, Design, Promotion, and Economic Restructuring.

In 1992, talented and forward-thinking business owners, downtown residents, city leaders, University of North Alabama professors, historical preservationists, and cultural leaders petitioned the Florence city council and mayor to become a part of the state-wide Main Street Organization. Since then, more than $200 million has been invested in downtown Florence renovation and construction. More than 2,000 new jobs have been created and a net of 480 new businesses have settled here. More than 200 events, such as First Fridays, Music in the Park, the Renaissance Faire, Arts Alive, the Handy Festival, and numerous events at the Shoals Theatre, have become recurring events. Florence Main Street is affiliated with the National Trust for Historic Preservation’s National Main Street Center.

The Florence Main Street boundaries are generally the Tennessee River to the south, the University of North Alabama to the north, Florence Cemetery to the east, and the termination of Mobile Street to the west. We receive financial support from the City of Florence, private sponsors, individuals, and Florence Main Street fundraisers.