Florence Main Street 2nd Annual Downtown Chocolate Crawl


Downtown Florence boutiques, salons, and other businesses are turning into Chocolate Shops to help you get in the mood for Valentine’s Day! So grab your sweetheart or your best shopping buddy and join us in downtown Florence for the 2nd Annual Downtown Chocolate Crawl presented by Florence Main Street, on Saturday, February 6th from 10am until 3pm (or until treats run out).

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“The beginning of the year can be a very slow sales time for our downtown Florence businesses. The Chocolate Crawl is a fun way to get folks downtown for sweet deals and to treat them to chocolate samples of all kinds. This is a great opportunity to check out our unique stores, their winter styles, end of season sales, and maybe some new Spring fashion collections,” said Teryl Shields, Executive Director of Florence Main Street.

Tickets for the event are $10.00 each. New this year are commemorative long sleeve t-shirts starting at $18.00 each (pre-sale) and $25.00 each (day of event). Tickets and t-shirts can be purchased online at www.florencemainstreet.org/store or at the Main Street office, 301 North Pine Stree12651234_1118095441558651_260685432028295872_nt, in downtown Florence. There are a limited number of tickets and t-shirts available, so early purchases are encouraged. Anyone purchasing a ticket before February 1 will be entered into a drawing for $25 Downtown Dollars that can be redeemed at participating stores. Downtown Dollars spend just like cash and will be given to winners at the beginning of the event.

On Saturday, February 6th, ticket holders need to check-in at the Florence Main Street tent, which will be located near the corner of Court and Tennessee Streets, to receive your wristband, map
and goodie bag. Then you’re off to follow the balloon trail to participating downtown businesses, where you will enjoy a variety of free chocolate samples (while supplies last) and take advantage of a 10% OFF discount or other special offers at each location. Only ticket holders can sample the variety of chocolate and take advantage of the special discount.

Once you have visited all businesses, return to the Main Street tent by 2:30pm and cast your vote for the best chocolate item of the day. The business with the best chocolate item will be announced at 3pm. “This is such a fun event that allows adults to treat themselves to a day of shopping and chocolate with family and friends, all while helping our wonderful downtown community thrive economically” said Molly Austin, Event Coordinator for Main Street.

Anyone participating in the Downtown Chocolate Crawl is encouraged to park at the public parking garage at the corner of Tennessee and Pine Streets.

The participating businesses are Art & More, Coats Clothing Company, CoCo’s Boutique, Dixie Garage, Firenze Antiques, Gifts & Interiors, Gift Baskets & 1521847_846681215373887_8943041592441220919_n (1)Memories, GRL Boutique, Hidden
Treasures, Jack O Lantern Farms, Jewell’s Accessories Boutique, Jos. A Bank, Karen’s Corner, Larry’s Jewelry and Pawn, Legends Steakhouse, Lyons Coffee Roasters, My Favorite Things, Nicole Nicole Clothing & Design, Printers & Stationers, Inc., Renaissance Olive Oil Co., Shoals Theatre, Sperry’s Restaurant, Stained Glass Artistry, Surprise Store, The Coiffure at 108, The Eclectic, The Grasshopper, The Wine Seller, Thread, Unraveled Yarn & Gifts, Woodpecker Cafe and more.

Florence Main Street, a non-profit 501(c)3 organization dedicated to working with business owners, community leaders, and residents toward the common goal of revitalizing Downtown Florence culturally and economically. For more information about us or any of these efforts, please contact Florence Main Street at 256-760-9648 or info@florencemainstreet.org

2015 Florence Christmas Parade Winners Announced


Florence Main Street was responsible for the coordination of this year’s parade.  “There’s not much more fun than a parade and the Christmas parade really gets everyone into the holiday spirit!” said Teryl Shields, Executive Director of Florence Main Street.  “There’s no better way to get excited about Christmas than seeing all the cute kids and great costumes, hearing the wonderful bands from our community play holiday music and watching the floats go by.” 

Winners of the parade prizes were Best Band – Rogers High School; Best Performance Group – Forest Hills 4th Grade Show Choir;  Best Business Float – Express Oil Change and Best Non-Profit/Community Organization—Faith Church. 2nd Place winners were Best Band – Brooks High School; Best Performance Group – Santa’s Elves/CHHS Winter Guard;  Best Business Float – (Tie for 2nd) Singin’ River Brewing Company/Champion Community Credit Union and Best Non-Profit/Community Organization—Alabama Our Little Miss. “Thanks to everyone who participated in the 2015 Christmas parade.  This parade gets such great interest and support from the community and this year’s bands, floats and dancers were fantastic” said Shields.  Read more…

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